What is On-Page & Off-Page SEO

SEO has customarily partitioned into two primary territories; on-page optimization which blankets what might be carried out on the pages of the site itself, and off-page optimization which blankets movement that happens somewhere else (e.g. external link establishment).

The best procedure in 2012 however (social media fueled SEO) obliges a reconciled methodology, with on-page substance pushed off-page inside the fundamental social media channels. Kindly click on the accompanying connection to discover all the more about social media SEO - what's to come sealed SEO method that conveys extraordinary comes about now.

On the other hand, click here to see all the more about how off-page SEO has needed to adjust to changes in the web search tools calculations to remain viable in 2012.

At long last, in the event that you are more intrigued by on-page SEO, we might as well presumably caution you that, in spite of the fact that its still extremely significant to optimize on-page elements, its to a great degree unrealistic to deal with its own particular unless your business is especially corner.

• A checklist outlining the key areas to consider when reviewing on-page SEO.
• A list of common mistakes to look out for with regard to on-page SEO.
• A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Avoid spammy SEO tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking